Difference between revisions of "Scheduling a Class"

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m (Creating a Class Page on Eventbrite)
m (Some More Details About Our Class Listings)
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= Some More Details About Our Class Listings =
 
= Some More Details About Our Class Listings =
  
 +
== Explaining Class Meeting Times ==
  
 +
Most online ticketing services are designed for events that meet once (A festival, say) or for events that meet several times but that sell tickets for each meeting (A band playing several gigs at a club, say). We by contrast have classes that meet several times but we sell one ticket for all the meetings. This means that we have to use the start and end times on these sites to specify how long the ''total'' class runs and then explain in the event details the times when ''each class'' meets.
  
 +
Thus for example with these training classes: assume that the December 2010 class meets on three Sunday mornings, the 5th, 12th and 19th, from 9-11.30am. We specify the start time as 5 December at 9am and the end time as 19 December at 11.30am. Then in the details we write that the class meets in three sessions, with the dates and times.
  
 +
If you are setting up a class that just meets once, this won't be an issue. But if you're setting up a class that meets multiple times, you'll need to bear this in mind.
  
 +
== Explaining Ticket Types ==
  
 +
Again, it's worth noting the contrast between a concert and one of our classes. At a concert there might be 400 seats and two types of tickets, Floor and Box, with 350 floor and 50 box seats available. Thus you'd create two types of tickets, each with its own price, specify how many of each you can sell, and set a total event capacity of 400.
  
 +
We on the other hand offer a ''whole bunch'' of different ticket prices, because we charge our members on a sliding scale. Thus members can pay $45, $55, $65, $75 or $85; non-members can pay the same, plus $40 for an annual membership. This means we have ''ten'' different types of tickets for a class that might only have ''eight'' slots in it! It's therefore important to set up the availability correctly.
  
 +
Consider the Advanced Maintenance Class, which does have ten ticket types for eight slots. Each of the ticket types has a Ticket Name, a Price, and a Quantity Available. The Quantity Available is set to eight, the total number of slots in the class. This means that if the first eight people to sign up all wanted to buy, say, $65 Member tickets, they could. Since we have ten types of tickets, this ''might'' look like we have made ''eighty'' tickets available, but this isn't the case. Back on the editing page, right below the ticket types, there is a field to enter in the "Event Capacity." This is specified to be eight. The trick here is that the Event Capacity kicks in before the tickets' Quantity Available does. Thus if we've sold eight tickets of any combination of types, no more tickets will be sold, because the event is full.
  
 +
For this reason, we don't display the number of tickets remaining at each price, because it would be confusing to buyers. '''This is important''': if you are setting up one of these events new, then down in the "Additional Options" at the bottom of the page you need to ''uncheck'' the "Show number of tickets remaining on the registration page" option, which is ''checked by default''.
  
BrownpaperTickets Instructions
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== Ticket Pricing and Fees ==
From The Bike Kitchen
 
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[edit] How to Post a Bike Kitchen Event Using Brown Paper Tickets
 
  
Post a class as far in advance as possible! At least two weeks is necessary for a class to fill, but four to five is a better lead time.
+
We have raised our ticket prices from what they were when we used Brown Paper Tickets, by $5. Why?
  
Note: If it is your first time posting an event, take a moment to look over a previous event. These can be found under "Ended Events" on the main page after you have logged in as 'bikekitchen'. Be sure to read step 4 at the end of the this document, which explain how to advertise the event. If you just post it without advertisting, it won't fill up.
+
The price that members pay for the classes is virtually unchanged. On Brown Paper Tickets, customers paid a ticket-processing fee in addition to the posted cost of the ticket. On Eventbrite, You have the option to fold that fee into the cost of the ticket. It makes no financial difference to us and almost no difference to the members whether we bundle these charges, but it seems better to give people one flat price to pay.
  
1. Log on to Brown Paper Tickets (BPT). Login: bikekitchen, Password: bkmember
+
We do have to set this up when we create tickets for the first time. When you choose to create a ticket, one of the last options in the pop-up box is "Service Fee." You can choose to ADD this fee to the ticket price or INCLUDE it within the price. ADD is the default; we want to INCLUDE.
  
2. On the left side of the screen, click on "Post a New Event". It will guide you through a series of pages, as described below. Remember that you MUST fill in everything with an asterisk.
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Related to this, on the main editing page you will see below tickets an "Edit Payment Options" link. The default is "Credit Card Processing," but we prefer "PayPal Payments." PayPal charges ''much'' lower fees for processing payments than the credit-card companies, and Eventbrite charges a correspondingly lower fee at any given ticket price. Everyone saves.
  
3a. Event Details
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Again, most of these settings are already configured for you if you copy an existing event.
  
    * Event Name, Short Description, and Long Description can all be copied from a previous event (for example, if you are teaching a Repair Class, just copy and paste from a previous repair class). If this is a new class, the instructor should generate the long description and the class name. The short description can be a simple summary of the class.
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= Some Sample Event Descriptions =
    * Category: "Other"
 
    * Website: www.bikekitchen.org
 
    * Venue Information: fill in only the city and state (San Francisco, CA)
 
    * Contact Information: fill in only the email address: info@bikekitchen.org
 
    * Event Notes and Messages: fill in only the end of purpose message. Again, it's easiest to just cut and paste this information from a previous class. Be sure to change the dates and times as appropriate! The message should let people know that this is the only confirmation they will receive, and to arrive at the Bike Kitchen ready for the class. If they need to bring anything, add that as well.
 
    * Event Settings: THIS IS VERY IMPORTANT TO SET RIGHT, A MISTAKE HERE WILL CAUSE THE EVENT TO BE REJECTED. This is actually very simple, just leave most everything at the default setting! The only thing to change is set "Submit to BPT's Media Pool" to "No". Check the "I agree" box at the bottom of the page and go on to the
 
  
3b. Venue: Choose "General Admission"
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These are useful both for pasting onto an event page and for including in an email announcing the event.
  
3c. Add a Date
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== Advanced Maintenance ==
  
    * Event Start Time: Add the date and start time of the first class
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Over three weeks we will cover the installation, overhaul, adjustment and maintenance of the bicycle's bearing systems (headsets, bottom brackets, hubs), freewheels and cassettes.
    * Event End Time: Add the date and end end time of the last class
 
    * Max Sales: Enter the total number of people allowed in the class (usually 8 for a repair class in the shop)
 
    * End Will-Call sales: enter 24 hours before
 
    * Admission: Choose "will call only"
 
    * Click on "add this date" and then "done adding dates"
 
  
3d. Add a price
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No previous bike knowledge is required or expected, but a willingness to learn and have fun is a must! Note also that you don't have to take the Basic maintenance class before you take this one; they require different skills and we teach accordingly.
  
Since we offer sliding scale prices for most classes, you have to enter multiple prices within the scale. For example, if you are posting a three week "Tune Up Class" that costs $40-80 for members and $70-110 for non members, you will add 10 prices total. First enter ticket amounts of 40, 50, 60, 70, and 80 under the name "Already a Member". Then enter 70, 80, 90, 100, and 110 under the name "Class + Membership". You will have to enter these names in the "Price Name" field. Set the Max Sales to "0" so that people can choose whichever price they want (the total number of sales will still be limited to what you set on the previous page".
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Class will be hands-on, so bring a functional bike and be ready to get greasy.
  
Keep the remaining settings to recommended-- the ticket buyer pays the service charge, and the other options are moot since we have will call only tickets
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The fee for this class is a sliding scale: $45-85 for Bike Kitchen members or $85-125 for non-members. Enrolling in the class as a non-member also buys you a year-long membership at the Bike Kitchen. Class size is limited to eight. If you do not currently have a membership you MUST select a ticket price that has "Non-Member" in the description.
  
3e. Media Pool
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Refund Policy: due to limited resources, no refunds or re-scheduling can be offered.  If you are unable to attend a paid class, your new membership is still valid and you are welcome to visit us during regular shop hours and speak to our staff mechanics.
  
Choose to release 0 tickets to the media. We don't need media to take bike classes
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The class takes place over three Sundays, December 5th, 12th and 19th, all 9:00-11:30am.
  
3f. Verify
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To buy tickets for this class, visit http://bkdecember2010advanced.eventbrite.com
  
Verify and Confirm the event details.
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== Basic Maintenance ==
  
3g. Confirm
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Over three weeks we will cover what is included in a basic shop tune-up: installing and removing tubes and tires (i.e. fixing a flat), installing brake and shift cables, adjusting brakes and gears, chain maintenance and truing wheels.
  
This page shows that you have submitted the event. It will also give you the url to the page under "your event's public page". BE SURE TO COPY THE URL. You can even click on it first to see how it will look and then bookmark it. Usually events are confirmed after one or two days. Be sure to go back a day later and check the page to see if it's confirmed. If you think there's a problem, contact Brown Paper Tickets or email info@bikektichen.org to see if they have sent out an error message.
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No previous bike knowledge is required or expected, but a willingness to learn and have fun is a must!
  
4. Advertise!
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Class will be hands-on, so bring a bike and get ready to get greasy.
  
If you just post the class, but don't advertise it won't fill up. In order to fill the class and keep everyone in the loop, send an email out to the following people-- the email should contain the event name, description, date(s), price, and link to the url
+
The fee for this class is a sliding scale: $45-85 for Bike Kitchen members or $85-125 for non-members. Enrolling in the class as a non-member also buys you a year-long membership at the Bike Kitchen. Class size is limited to ten. If you do not currently have a membership you MUST select a ticket price that has "Non-Member" in the description.
  
email the class description to:
+
Refund Policy: due to limited resources, no refunds, or re-scheduling can be offered.  If you are unable to attend a paid class, your new membership is still valid and you are welcome to visit us during regular shop hours and speak to our staff mechanics.
  
  info@bikekitchen.org
+
The class takes place over three Mondays, December 6th, 13th and 20th, all 7:00-9:30pm.
  calendar@sfbike.org
 
  the BK website manager
 
  the teachers of the class
 
  
Here is a sample email:
+
To buy tickets for this class, visit http://bkdecember2010basic.eventbrite.com
  
Bike Kitchen Basic Tune-Up Class
+
== Wheelbuilding Class ==
  
Our next Tune-Up class will meet for the first three Mondays in October, from 7:00-9:30pm each night.The exact dates are October 1st, 8th, and 15th.
+
'''Be good to have one; we haven't done it in a while'''
 
 
Here are more details about the class:
 
 
 
    * It will be limited to 8 people, and will be held at the Bike
 
 
 
Kitchen, which is located on Laskie Alley off of Mission St between 8th and 9th.
 
 
 
    * Class will be hands-on, so bring a bike and get ready to get greasy.
 
 
 
Over the 3 weeks, it will cover what is included in a basic shop tune-up: installing and removing tubes and tires (i.e. fixing a flat), installing brake and shift cables, adjusting brakes and gears, chain maintenance, truing wheels, etc.
 
 
 
    * The fee for this class is sliding scale, and is $40-80 for current
 
 
 
Bike Kitchen members, or $70-110 for non Bike Kitchen members (although a year-long membership comes with the class).
 
 
 
    * No previous knowledge about bikes is required or expected. But a
 
 
 
willingness to learn and have fun is a must!
 
 
 
    * Class space is limited to 8 people. To sign up, go to:
 
 
 
http://www.brownpapertickets.com/producerevent/20127?prod_id=4603
 
[edit] Can we get around the $100 limit that we can charge for an event through BPT?
 
 
 
For us to accept over $100 on BPT, we need to upgrade our BPT account to a Merchant Account. To have a BPT Merchant Account, we need to have a PayPal Business Account (if our current PayPal account is not a Business one, we can change it, no charge. Also, Google Checkout does not seem to be an option with BPT). Once we have this set up, we would have to pay the normal PayPal fees to receive payment (2.9% plus $.30 per transaction). The BPT ticket purchases would then be deposited directly into our PayPal account, including the $1.99 that BPT charges our patron per ticket purchase. Since we would now be collecting these $1.99 fees, we would be invoiced for them monthly by BPT.
 
 
 
Currently, we pay no fee to use BPT, and the buyer of the ticket pays a $1.99 fee.
 
 
 
So the questions are: would this end up being easier or harder from an accounting standpoint, and would we bring in enough extra money in classes to merit the PayPal fees?
 
 
 
An alternative: use BPT to charge only for the class, not for the membership, and put a note in the ticket sale explaining that a person who is not already a member will have to pay for a membership at the shop before taking the class. For those of you who have taught classes -- would this be a pain / not work? A possible other alternative would be to have two BPT postings for a class -- one for the actual class, and another for buying the membership.
 
 
 
Another thing we could try is seeing if anyone knows someone who works at BPT (based in Seattle) and could hook us up.
 

Revision as of 14:21, 24 November 2010

Note: these instructions were composed in November 2010 and involve creating a new advanced-maintenance-class posting on Eventbrite, based on the current (December 2010) Advanced Maintenance Class posting. The steps should be generalizable to other types of classes. If you have any questions about setting up a class, the first thing to do is email the Education Coordinator.

Give Yourself Some Lead Time

Post a class as far in advance as possible! At least two weeks is necessary for a class to fill up, but four or five weeks is a better lead time, especially if the class is a one-off or idiosyncratic one, like touring or wheel-building.

Creating a Class Page on Eventbrite

  1. Log in to Eventbrite.
    • Login email: classes@bikekitchen.org
    • Password: bkclasses
  2. Go to the "My Events" page if you aren't directed there automatically. You will see a listing of Bike Kitchen events, grouped into "Live Events," "Drafts" and "Completed." These categories should be self-explanatory.
  3. The easiest way to create a new class is to copy an old class that's similar. Imagine for the moment that you want to post a January 2011 Advanced Maintenance Class. Click on the link (Either in "Live Events" or "Completed") for the "December 2010 Advanced Maintenance Class at the Bike Kitchen"; you will be taken to that event's page, where you should see "Manage," "Edit" and "View" tabs.
  4. You should also, on the right, see a set of buttons labeled "Unpublish," "Cancel," "Delete" and (most importantly) "Copy." Clicking the "Copy" button will pull up a page titled "Copy this event." You should put in your new event name (Here we'll use "January 2011 Advanced Maintenance Class at the Bike Kitchen") in the provided field and then click the "Copy Event" button. BAM. You'll now have a page for your new event, with all the relevant information cloned over from the old event.
  5. Why do it this way? All of the ticketing information, the class description and the like will already be filled in. Thus to make this a January 2011 rather than a December 2010 page, we need to do just four things:
    1. Change the "Event starts" date and time on the right-hand side of the page. (Note that we use the start date and time of the first session of the class.)
    2. Change the "Event ends" date and time on the right-hand side of the page. (Note that we use the end date and time of the last session of the class.)
    3. Change any date and time information that is mentioned in the "Add Event Details" box on the left-hand side.
    4. Create an easy-to-remember link for the event. Notice that below the "Add Event Details" box there is a field where you can personalize the link for the event. A nice way to do it is to set up "bkmonthyearclass"; in this case, then, the link would be "http://bkjanuary2011advanced.eventbrite.com.
  6. At that point, your new class is ready to post. You might want to "Save As Draft" and preview the page to make sure everything looks right; once you're sure, click the "Save & Publish" button to take the event live.
  7. Once you have done this, you need to send some emails. Go back to the Classes page to see who needs to get some information about the class!

Some More Details About Our Class Listings

Explaining Class Meeting Times

Most online ticketing services are designed for events that meet once (A festival, say) or for events that meet several times but that sell tickets for each meeting (A band playing several gigs at a club, say). We by contrast have classes that meet several times but we sell one ticket for all the meetings. This means that we have to use the start and end times on these sites to specify how long the total class runs and then explain in the event details the times when each class meets.

Thus for example with these training classes: assume that the December 2010 class meets on three Sunday mornings, the 5th, 12th and 19th, from 9-11.30am. We specify the start time as 5 December at 9am and the end time as 19 December at 11.30am. Then in the details we write that the class meets in three sessions, with the dates and times.

If you are setting up a class that just meets once, this won't be an issue. But if you're setting up a class that meets multiple times, you'll need to bear this in mind.

Explaining Ticket Types

Again, it's worth noting the contrast between a concert and one of our classes. At a concert there might be 400 seats and two types of tickets, Floor and Box, with 350 floor and 50 box seats available. Thus you'd create two types of tickets, each with its own price, specify how many of each you can sell, and set a total event capacity of 400.

We on the other hand offer a whole bunch of different ticket prices, because we charge our members on a sliding scale. Thus members can pay $45, $55, $65, $75 or $85; non-members can pay the same, plus $40 for an annual membership. This means we have ten different types of tickets for a class that might only have eight slots in it! It's therefore important to set up the availability correctly.

Consider the Advanced Maintenance Class, which does have ten ticket types for eight slots. Each of the ticket types has a Ticket Name, a Price, and a Quantity Available. The Quantity Available is set to eight, the total number of slots in the class. This means that if the first eight people to sign up all wanted to buy, say, $65 Member tickets, they could. Since we have ten types of tickets, this might look like we have made eighty tickets available, but this isn't the case. Back on the editing page, right below the ticket types, there is a field to enter in the "Event Capacity." This is specified to be eight. The trick here is that the Event Capacity kicks in before the tickets' Quantity Available does. Thus if we've sold eight tickets of any combination of types, no more tickets will be sold, because the event is full.

For this reason, we don't display the number of tickets remaining at each price, because it would be confusing to buyers. This is important: if you are setting up one of these events new, then down in the "Additional Options" at the bottom of the page you need to uncheck the "Show number of tickets remaining on the registration page" option, which is checked by default.

Ticket Pricing and Fees

We have raised our ticket prices from what they were when we used Brown Paper Tickets, by $5. Why?

The price that members pay for the classes is virtually unchanged. On Brown Paper Tickets, customers paid a ticket-processing fee in addition to the posted cost of the ticket. On Eventbrite, You have the option to fold that fee into the cost of the ticket. It makes no financial difference to us and almost no difference to the members whether we bundle these charges, but it seems better to give people one flat price to pay.

We do have to set this up when we create tickets for the first time. When you choose to create a ticket, one of the last options in the pop-up box is "Service Fee." You can choose to ADD this fee to the ticket price or INCLUDE it within the price. ADD is the default; we want to INCLUDE.

Related to this, on the main editing page you will see below tickets an "Edit Payment Options" link. The default is "Credit Card Processing," but we prefer "PayPal Payments." PayPal charges much lower fees for processing payments than the credit-card companies, and Eventbrite charges a correspondingly lower fee at any given ticket price. Everyone saves.

Again, most of these settings are already configured for you if you copy an existing event.

Some Sample Event Descriptions

These are useful both for pasting onto an event page and for including in an email announcing the event.

Advanced Maintenance

Over three weeks we will cover the installation, overhaul, adjustment and maintenance of the bicycle's bearing systems (headsets, bottom brackets, hubs), freewheels and cassettes.

No previous bike knowledge is required or expected, but a willingness to learn and have fun is a must! Note also that you don't have to take the Basic maintenance class before you take this one; they require different skills and we teach accordingly.

Class will be hands-on, so bring a functional bike and be ready to get greasy.

The fee for this class is a sliding scale: $45-85 for Bike Kitchen members or $85-125 for non-members. Enrolling in the class as a non-member also buys you a year-long membership at the Bike Kitchen. Class size is limited to eight. If you do not currently have a membership you MUST select a ticket price that has "Non-Member" in the description.

Refund Policy: due to limited resources, no refunds or re-scheduling can be offered. If you are unable to attend a paid class, your new membership is still valid and you are welcome to visit us during regular shop hours and speak to our staff mechanics.

The class takes place over three Sundays, December 5th, 12th and 19th, all 9:00-11:30am.

To buy tickets for this class, visit http://bkdecember2010advanced.eventbrite.com

Basic Maintenance

Over three weeks we will cover what is included in a basic shop tune-up: installing and removing tubes and tires (i.e. fixing a flat), installing brake and shift cables, adjusting brakes and gears, chain maintenance and truing wheels.

No previous bike knowledge is required or expected, but a willingness to learn and have fun is a must!

Class will be hands-on, so bring a bike and get ready to get greasy.

The fee for this class is a sliding scale: $45-85 for Bike Kitchen members or $85-125 for non-members. Enrolling in the class as a non-member also buys you a year-long membership at the Bike Kitchen. Class size is limited to ten. If you do not currently have a membership you MUST select a ticket price that has "Non-Member" in the description.

Refund Policy: due to limited resources, no refunds, or re-scheduling can be offered. If you are unable to attend a paid class, your new membership is still valid and you are welcome to visit us during regular shop hours and speak to our staff mechanics.

The class takes place over three Mondays, December 6th, 13th and 20th, all 7:00-9:30pm.

To buy tickets for this class, visit http://bkdecember2010basic.eventbrite.com

Wheelbuilding Class

Be good to have one; we haven't done it in a while